BWP and Grasshopper hosted a three-person panel last week at Ned Devine’s to talk about how brand evangelists are revitalizing brand strategies in the marketing industry. The panel featured Abby Fichtner of Microsoft, Josh Bob of Textaurant and Tess Cychosz of Sonicbids; three online community managers who have successfully built a network of brand enthusiasts and leveraged that community to boost their company’s bottom line.
In the clip below, we have some online community management tips from Stephanie Bullis, Ambassador of Buzz from Grasshopper and Jennifer Spencer, BWP Connector and Digital Communications Manager from PerkStreet Financial.
Also, check out this blog post from Kristin Dziadul of Bostinnovation that recaps our event and explains why Evangelism matters to the success of your brand!
Sarah Sherburne is an Intern at Boston World Partnerships
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